An all-in-one multi-tasking beauty miracle. It is a correcting cream that gives full, flawless, perfect coverage, protects skin with SPF 50+ from the harmful rays of the sun and is clinically proven to improve skin texture and hydration.
It's packed with anti-aging ingredients that is clinically proven to improve skin and works on all ages, that doesn't crease or crack! The anti-aging hydrating formula is infused with peptides, niacin, algae, vitamins A, C, B, E, hyaluronic acid, and hydrolyzed collagen along with anti-oxidants and exotic natural botanicals for long-term brightening and color-correcting benefits.
SPF 50+ UVA/UVB Broad Spectrum Physical Only, Non-Chemical Sunscreen.
IT COSMETICS - Your Skin But Better CC Cream with SPF 50+ : It has all the right words that any one would want to hear. The mere sound of 'Color Correcting, Full Coverage, Anti-aging, Hydrating, Serum, SPF 50+ UVA/UVB, chemical free, Paraben free' itself makes me want to believe that it is miracle in a tube.
Color: I have a full tube in shade TAN and few foil samples in shade MEDIUM. I am glad I got to try both, because it an expensive product. My perfect match would be combination of both the shades. The medium one is too light on me and the Tan shade looks little dirty or rather has an ashy undertone.
Texture and Consistency: Light weight, not very dense, not too thin/runny nor too thick (like a cream), non goopy, non sticky
Scent: It smells like pineapple/orange lollipop. Well not as intense, but it has hint of pineapple or orange. This scent does not lingers on the face. It does not bothers me.
Application: I use a full pump of product and dot it all over my face. With the help of a small head, synthetic buffing brush like the Real Techniques Buffing Brush or Urban Decay Good Karma Optical Blurring Brush, I buff the product well into my skin using circular motions. Once applied, I set it with a light dusting of the powder, like the Charlotte Tilbury 'Air Brush Flawless Finish' Skin Perfecting Micro-Powder, Laura Mercier Loose Setting Powder or MAC Mineralize Skin finish Natural. (Any one)
I need to prep my face with a light moisturizer or a hydrating primer like the Too faced Hangover Primer few minutes before I apply this or else it clings on to any dry patches if any.
Feel and Effect on Skin: The CC cream has enough slip to move around, helping it to blend easily. It is a little tacky to touch after blending and does not dries or sets quickly. The coverage on me is medium to full and it is buildable. The product does not feels heavy on the skin, but it does feel that something it there on the skin. The feeling is pretty much like one you get on applying a heavy sunscreen. The finish is not flat matte but not very glowing. It is a dewy finish. It does not sink in the fine lines, but will cling on to dry patches if not well moisturized.
I tried applying it with a beauty blender and the end result was a disaster. Also using fingers gave a very patchy application. Brush is the way to go.
Color Correcting: I don't know what exactly this is supposed to correct. In my case, I assume it will correct any pigmented patch because I don't have any redness. I didn't notice any color correction. For me it just covered everything like a foundation. The undertone was little ashy but after setting it with powder, it adjusted itself with my skin tone.
Longevity: This lasted on my skin for around 6 hours after setting with a powder. It is advised to re-apply every two hours for that sunscreen effect to last long, but I didn't do that. The CC cream did not oxidize or became patchy at all.
Packaging: A soft squeeze tube with a pump. The pump is good. It dispenses adequate amount of product.
Verdict: I have mixed feelings about this product. As much as I like the fact that it has sunscreen SPF 50+ protection, I hate the way it makes my skin look weird and ashy in flash photography or in any pictures in general. Also, I am not a huge fan of the texture, The tackiness is expected because it has sunscreen in it, but the way it sits on the skin and transfers everywhere if not set with a powder is what bugs me the most. If I set it with powder, I lose the dewy effect.
As far as the hydration part is concerned, it is OK. It does not crack or break by end of the day, nor does it sink in the fine lines, but it will cling on to dry patches if not well moisturized.
I see myself using this a lot during summer months when I go out for walk or just in general when I am out. I would not use this any place where I know I will be photographed. It is a notch above the regular sunscreen. In fact a great alternative to sunscreen. The coverage can be controlled, which is a plus.
I just wish they come up with more color in this range.